Like with any good business there are several key success factors that will in the end determine if the business is successful or not. For some people these factors ay seem obvious but it is not always so obvious for people who are actually owning and running a retail business.
While for some the advantages of technology are obvious, for others its benefits elude them. Those who don’t see technology as an advantageous tool are those who have not properly used it and most often those who have grown up without it. Technology can offer solutions like add GS1 barcode and Point of Sale systems that don’t return an obvious profit value but are key in helping increase efficiency and speed and also in removing human error factors, which in total lead to increased sales and therefore increased profits. This fact that technology does not return an obvious return on investment such as an advertisement is the reason many argue that technology is not really needed and that it offers no real value.
Being efficient too, has lost supporters because like technology, the rewards of this are not easily spotted. There are many was to improve efficiency. Some of these solutions use technology and some of these solutions don’t need any help from technology but manage it with best practices. A technological efficiency tool is to use high quality barcode label printing on all items. This will help improve the speed and accuracy of billing and inventorying items in the store. Other improvements include regular stock taking. This again will help improve proper management of inventory so that you don’t have to wait till stocks run out to get new stocks. Solutions like these don’t always show their benefits right away, but if you closely follow you profit and loss statements, you will be able to see the slow improvement of profits since the implementations of efficiently improving options.
Improve Customer Satisfaction
Customer satisfaction, like the other two options are silent and hidden profit improvement techniques. Satisfaction of the customers can be achieved through different solutions. One option is to regularly talk and engage in support with regular customers. This is especially true if the customer is a old time regular. Other options like giving a small treats and toys to children, on special children’s day and after certain sales will help improve customer satisfaction. Other options recommended are solutions like having a children’s play area. All of this contribute to making the retail outlet more friendly and personal that people will become unwitting ambassadors for the outlet. Overall this promotes repeat customers and positive word-of-mouth advertising which will in the long run increase sales and improve business.